Wearable Technology, Including Smart Watches, on the Rise

The wearable technology category continues to grow by leaps and bounds. In fact, according to a recent Wearable Technology report conducted by IDTechEx Research, the segment accounts for about $30 billion, with $11 billion of that coming from smart watches and fitness trackers.

While many watch pundits feared the coming of Smart watches — thinking they would steal growth from the traditional watch category — they have actually fueled interest in what people are wearing on the wrists.



Additionally, some of today's top watch brands are delving into the category and offering a deft blend of traditional watchmaking and smart technology. Among them are TAG Heuer, Frederique Constant, Breitling, Alpina, Tissot and others.



Brands such as Montblanc and Bulgari have entered the market with more unusual devices. Montblanc offers the e-Strap to attach to certain watches, and Bulgari partnered with WiseKey to create secure document storage accessible only with the watch.

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